If you stand for something, you can make anyone fall for you: why your social media needs to have a purpose in order to succeed
31 Oct 2018
Venue: Ashdown Park Hotel & Country Club, Forest Row, RH18 5JR
Date: 31st October 2018
Time: 9.30am - 12.30pm
Presenter: James Dempster, Managing Director of Cobb Digital
Brand purpose has become one of the most important elements of any marketing strategy, with 88% of consumers looking for brands that have a positive impact on the world. Responsible brands are able to charge an average of 58% more for their products and are experiencing a higher rate of growth than their conventional competitors. So what does your brand stand for? In this talk, you will learn how to develop a meaningful brand purpose in line with your company values and the needs of your audience, and how to effectively activate this across your social media channels.